The cinematic shenanigans of Home Movie occupied page 22 of the first two issues of Cheeky Weekly, but the filmic fun was supplanted the following week by Mustapha Million, who retained his hold on the subject page for 13 weeks.
However,
our middle eastern mate wasn't absent for long, because after
a single appearance of the Friday element of Cheeky's Week, Mustapha was back
for a marathon 17-issue run, which was again interrupted by Friday for
a single week. Mustapha's sure grip on page 22 appeared to be slipping by this point as his return was for a mere 2 weeks, after which
the gag-evaluating panel of Joke-Box Jury turned up to deliberate on
the latest selection of readers' funnies in the issue dated 01 July
1978.
For
the next three weeks, page 22 was home to a selection of ads, the majority of which were focused on the imminent summer holidays. Toy manufacturer Peter Pan Playthings were advertising a range of products suited to recreational use outdoors (the same toys were offered as prizes in a competition in the toothy funster's comic dated 22 July 1978). Birds Eye were no doubt hoping that a scorching summer would shift plenty of their mousses (moussi?), while the Cheeky Summer Special could be enjoyed whatever the meteorological conditions.
| Date | Details |
| 08-Jul-78 | Ad: Peter Pan Playthings (first appearance) |
| 15-Jul-78 | Ad: Birds Eye Mousse |
| 22-Jul-78 | Ad: IPC 'Cheeky Summer Special' 3 of 6 \Ad: Bassett's (first appearance) |
In
the 29 July 1978 issue it was the electronic prognostications of
Calculator Kid's silicon-chipped sidekick that featured on the page in question, but for the next 2
issues adverts returned...
| Date | Details |
| 05-Aug-78 | Ad: Sporting Aces (first appearance) |
| 12-Aug-78 | Ad: Rowntree Mackintosh |
Joke-Box
Jury then resumed occupation for one week, being displaced by the final
episode of Old Comic which chose to bow out with a Champ strip from
Whizzer and Chips.
The competitive comedians of Joke-Box Jury then retook possession for one week before our moneyed mate Mustapha moved back for 2 issues. Jokes were again on
page 22 in the 23 September 1978 comic, but rather than the Joke-Box Jury panel, it was the final part of
the cut-out-and-play Crack-A-Joke game that came to rest on page 22.
A 5-week run of Calculator Kid then commenced, after which adverts again moved in, this time for a week...
| Date | Details |
| 04-Nov-78 | Ad: IPC 'Knockout Annual' 2 of 3 Ad: 'Soccer Monthly' 4 of 5 |
Calculator
Kid then resumed for 3 weeks This was to be Charlie and Calc's final
page 22 run, bringing to 9 the number of appearances they made in
that location and making Calculator Kid the third most regular page 22
occupant.
Saturday appeared on page 22 in the edition dated 02 December 1978 (the first of 2 consecutive issues which had 28 pages - instead of the usual 32 - due to an industrial dispute). In the second truncated issue, the final Laugh and Learn feature occupied the page under review.
Following
these 2 shortened editions, industrial relations evidently worsened,
as the comic wasn't published for 3 weeks.
Cheeky Weekly returned to the newsagents' shelves with a full-size, 'standby' issue dated 06 January 1979, in which Skateboard Squad's adventure appeared on page 22.
Cheeky's Saturday outings to the cinema had come to an end in the 02 December 1978 issue, and the resulting reorganisation of the comic's contents meant that the toothy funster's Thursday page was shunted forward to page 22 in the editions cover-dated 13 January to 03 February 1979. The What's New Kids advertising feature then moved in for a week, following which Skateboard Squad made a return visit to the location under review, but their last under the strip's original title.
Adverts
were again in evidence (sharing a page in one case) for 2 issues...
| Date | Details |
| 24-Feb-79 | Ad: IPC 'Alpha Man starts next week'\Joke-Box Jury |
| 03-Mar-79 | Ad: IPC 'Cheeky Weekly: Want to win some extra cash?'Ad: 'Do you have trouble getting copies of Cheeky Weekly' 1 of 5 |
For
the next 2 issues Thursday moved back in, before the lucky winners of
The Saint competition (or should that be the The Saint competition?)
were listed on page 22 in the comic dated 24 March 1979.
Cheeky's
Thursday doings were the subject of page 22 the following week, but 7
days later another run of ads commenced...
| Date | Details |
| 07-Apr-79 | Ad: WH Smith |
| 14-Apr-79 | Ad: KP (final appearance) 'Outer Spacers' |
| 21-Apr-79 | Ad: WH Smith |
| 28-Apr-79 | Ad: Palitoy 'Pippa' 2 of 4 |
| 05-May-79 | Ad: IPC 'Jackpot' 1 of 7 |
...following
which the witticisms of Joke-Box Jury enjoyed a further 2-week page
22 sojourn. Cut-out booklet 'The Cheeky Spotter Book of Town and
Around' then moved in for a week, after which Thursday returned
before being ousted after one appearance by the return of the
Spotter Book, for its final instalment.
More
ads ensued...
| Date | Details |
| 16-Jun-79 | Ad: IPC 'Buster Holiday Special' 3 of 3 Ad: 'Angler's Mail' 1 of 2 |
| 23-Jun-79 | Ad: IPC 'Cheeky Summer Special' 4 of 6 Ad: 'Whizzer and Chips Summer Special' 1 of 3 |
| 30-Jun-79 | Ad: Action Man (first appearance) |
Thursday
then returned for an 11 -week stint, before being usurped in the 22
September 1979 issue by a surprise appearance of Wednesday, which was
unceremoniously shoved towards the rear pages by a Joke-Box Jury
double-pager earlier in the comic.
A
week later Thursday began its valedictory page 22 run, spending 5
weeks culminating in the 27 October 1979 edition and bringing
Thursday's total page 22 outings to 24, making it the second most
regular feature to appear on the subject page.
In
the following issue page 22 was home to the final outing of
short-lived filler feature Tease Break. Why, Dad, Why? made its only
page 22 appearance a week later, following which Joke-Box Jury moved
back for one issue before being deposed in the edition dated 24
November 1979 by an ad placed by Peter Pan
Playthings, who were on this occasion keen to impress that their Superdraw, Clobber or
Snoopy Mighty Model Maker games would make mighty fine additions to
readers' Christmas lists.
The
jesters and judges of Joke-Box Jury were then back for a week, after
which, in the 08 December edition, Peter Pan Playthings made their
final bid to increase Christmas sales by re-running the same ad from two
weeks earlier.
The
following 2 weeks saw Joke-Box Jury return to page 22, bringing to an
end its run in this location.
The
following issue, dated 29 December 1979 saw two IPC ads sharing the
page under review; Shoot's Christmas 'Big Double Issue' was in the
shops that week, while the following week's issue of Penny would
include the first part of an 'Engagements Calendar'. This was the
last time page 22 would host advertising.
Paddywack,
Elephant on the Run, Speed Squad and The Gang would be the respective
page 22 occupants in the next four issues, each of whose visits was their sole time in that location.
Our
prosperous pal Mustapha Million was featured on page 22 in the last
Cheeky Weekly dated 02 February 1980. This brought to 35 the total times the affable Arab had fetched up on page 22, making Mustapha
the most regular inhabitant of the site under examination.
| Elements | Total |
| Mustapha Million 1/2 | 28 |
| Thursday | 24 |
| Calculator Kid | 9 |
| Joke-Box Jury | 8 |
| Advertisement: IPC\Advertisement: IPC | 5 |
| Mustapha Million 2/2 | 5 |
| Advertisement: Peter Pan Playthings | 3 |
| Advertisement: WH Smith | 2 |
| Cheeky Spotter Book of Town and Around 2/2 | 2 |
| Friday | 2 |
| Home Movie | 2 |
| Mustapha Million | 2 |
| Skateboard Squad | 2 |
| Advertisement: Action Man | 1 |
| Advertisement: Birds Eye Mousse | 1 |
| Advertisement: IPC | 1 |
| Advertisement: IPC\Advertisement: Bassett's | 1 |
| Advertisement: IPC\Joke-Box Jury | 1 |
| Advertisement: KP | 1 |
| Advertisement: Palitoy | 1 |
| Advertisement: Rowntree Mackintosh | 1 |
| Advertisement: Sporting Aces | 1 |
| Crack-A-Joke Game 2/2 | 1 |
| Elephant On The Run 1/2 | 1 |
| Joke-Box Jury 1/2 | 1 |
| Laugh and Learn 1/2 | 1 |
| Old Comic | 1 |
| Paddywack 1/2 | 1 |
| Saint competition results 1/2 | 1 |
| Saturday 1/2 | 1 |
| Speed Squad | 1 |
| Tease Break | 1 |
| The Gang 1/2 | 1 |
| Wednesday | 1 |
| What's New, Kids | 1 |
| Why, Dad, Why? | 1 |
