Any Cheeky fans with 120 quid or thereabouts rattling around in their wallets may be interested in one of the items listed in the latest Comic Book Auctions Ltd catalogue - it's the
IPC promotional material sent out to newsagents prior to publication of the first Cheeky Weekly. The publishers were understandably keen to have their new comic well-represented on newsagents' counters across the country on publication day. By distributing a sample of the first issue together with the first 2 free gifts, IPC hoped to demonstrate to owners of shops selling their titles that not only was the new arrival packed with laughs, thrills and chills, but early issues would bear added inducements in the form of freebies to lure kids into becoming regular purchasers. I don't have this nice item of Cheeky memorabilia, but I don't intend bidding for it
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SOR = Sale or Return
Am I the only one to find Cheeky's message rather sinister? |
At one time it was possible to locate scans of the promotional version of
Cheeky Weekly number 1 (which varied somewhat from the issue that was eventually published) by searching for 'Cheeky dummy issue'.
Cheeky Weekly wasn't the only comic to receive this treatment - included in the same auction is an earlier promotional pack that heralded the arrival of another comic from the IPC stable,
Whoopee!, and a later one relating to adventure title
Tornado.
Thanks to George over at
Wacky Comics for blogging about the auction.
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