Welcome to the Cheeky Weekly blog!


Welcome to the Cheeky Weekly blog!
Cheeky Weekly ™ REBELLION PUBLISHING LTD, COPYRIGHT ©  REBELLION PUBLISHING LTD, ALL RIGHTS RESERVED was a British children's comic with cover dates spanning 22 October 1977 to 02 February 1980.

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Monday, 12 July 2010

Friend of Cheeky Fun Wallet


























More in in keeping with the joke-fest nature of Cheeky Weekly than the Red Jet Rattler, the free gift in the second issue was the Friend of Cheeky Fun Wallet. This consisted of a self-assembly cardboard sleeve and two cardboard joke strips. The strips were inserted into the wallet in such a way that a feed line could be read in one window, with the hilarious tag line visible through another. The spare joke strip could be stored safely in the wallet while not in use.

There were apparently four different wallet/joke strip combinations given away.

Inside the wallet there is a space for the owner to proudly record their name and address, under which is the legend 'A regular reader of Cheeky Weekly', an attempt to instil in the possessor an obligation to buy the comic in perpetuity.

The wallet also introduces the concept of the Friend of Cheeky (a reader of the comic), which was to be used with the next free gift and on the letters page.

2 comments:

  1. My one was green. I seem to recall that one of my friends had a different coloured one and the jokes in his were also different.

    David

    ReplyDelete
  2. Hi David - yes, as we'll see when I post the cover of issue 2, the wallets were green, blue and two reddish colours that aren't very distinct on the cover of the comic. I expect they all had different jokes.

    ReplyDelete