The feature was absent from some covers when a competition or promotion was publicised, and it didn't appear on the Christmas 1977 issue.
Having appeared since the first issue, What A Cheek was eventually replaced by Cheeky's Week which initially was the same format with a different title, but later expanded to fill the front cover and consequently had more panels.
TOTAL ISSUES MISSED IN RUN
|What a Cheek||22-OCT-77||23-SEP-78||41||8||1|
|ISSUES MISSED IN RUN|
Page History in the first table above shows the page numbers occupied by the strip in its run. As this was a cover feature, it only ever appeared on page 1.