Welcome to the Cheeky Weekly blog!


Welcome to the Cheeky Weekly blog!
Cheeky Weekly ™ REBELLION PUBLISHING LTD, COPYRIGHT ©  REBELLION PUBLISHING LTD, ALL RIGHTS RESERVED was a British children's comic with cover dates spanning 22 October 1977 to 02 February 1980.

Quick links...
Basic Stats
Cheeky Weekly Index Updated 13 October 2017
Cheeky Weekly Artist Index Updated 04 October 2017
Features by Number of Appearances Updated 13 October 2017
Issue Summaries posted to date
Major Characters from the Cheeky pages
Features Ordered by Date of Commencement Updated 13 October 2017

*** ALL IMAGES COPYRIGHT ©  REBELLION PUBLISHING LTD, ALL RIGHTS RESERVED. Used with permission. ***
*** CHEEKY WEEKLY, KRAZY, WHOOPEE and WHIZZER AND CHIPS ARE ™ REBELLION PUBLISHING LTD, COPYRIGHT ©  REBELLION PUBLISHING LTD, ALL RIGHTS RESERVED. ***

The images posted on this blog can be enlarged by clicking on them.  Depending on your browser, you may have to click again on the enlarged image to see it in full size.
Thanks for reading the blog.

Saturday, 6 August 2011

The Ads - Green Cross Code

Being born in the mid-1950s, I'm of the generation whose early instruction on how to negotiate a safe course across the road came in the form of public information films on TV, starring one Tufty Fluffytail.  Tufty the squirrel had a pal called Willy Weasel who was prone to run into the road without checking for traffic, and suffering consequential trauma to his ice cream cone.  These ads were probably considered shockingly explicit for young TV viewers of the time, so in the example below the moment of impact is mercifully obscured by the ice cream van.



The simplistic advice offered by the Tufty films (such as 'always take mummy with you') was clearly due for an overhaul by the mid 1970s, so step forward Green Cross Man, bold road-safety superhero for the late 20th century.  Played on TV by Dave 'Darth' Prowse, the Green Cross Man was an attempt to make the subject of road safety cool and exciting.  In the example below Dave's lines have been overdubbed by another actor but unlike Dave's appearances in the Star Wars series, later Green Cross films did use Dave's voice.



As well as appearing during teatime TV, Green Cross Man also appeared in comics, and during Cheeky Weekly's run, Green Cross ads were run on 4 occasions.  In 1978 a single page ad entitled Sarah and Tim Learn the Green Cross code appeared twice.  The Green Cross Man in these ads was clearly based on Dave Prowse, and also featured was an unnamed Green Cross sidekick, who I don't recall seeing in any of the TV campaigns.


A double-page Green Cross ad entitled Football Crazy appeared twice the following year, and once again the carriageway crossing crusader's appearance was based on Prowse.  As was the case with the TV campaign, the comic Green Cross ads warned kids that the street-safety superhero wouldn't be there when they crossed the road (presumably to avoid kids hurling themselves into traffic in the hope of summoning the green guardian). All the ads were printed in full colour.



 


Advertiser Department of Transport

                     
                     
                         
                     
                     
                     






Issue DatePagePage TypeAdvertiserSubject
24-Jun-197824NormalDepartment of TransportSarah and Tim Learn the Green Cross code
15-Jul-197816NormalDepartment of TransportSarah and Tim Learn the Green Cross code
14-Jul-197916NormalDepartment of TransportGreen Cross Code - Football Crazy
14-Jul-197917NormalDepartment of TransportGreen Cross Code - Football Crazy
01-Sep-19798NormalDepartment of TransportGreen Cross Code - Football Crazy
01-Sep-19799NormalDepartment of TransportGreen Cross Code - Football Crazy


4 comments:

  1. Great topic...I also remember the green croos codemans droid later on...

    sadly in a newspaper a kid did cross the road badly in hoping to see the green cross code man...thats why the ads made it clear he wouldn't be there..some kids have no brains..

    ReplyDelete
  2. I remember these ads in Cheeky Weekly well.

    While we in Australia didn't have the Green Cross Man, we had our own guardian of the road rules in the form in the form of a striped cat named Hector.

    here is an ad here. http://youtu.be/1WewW8bIqHo

    ReplyDelete
  3. Thanks, Bruce, that's the first time I've ever seen Hector. We had a cat called Charley in our public information films, but as far as I know he never did road safety messages, he was more about not going off with strangers and not playing with matches.

    ReplyDelete