In the 10 September 1977 issue of Krazy, an advertisement for a new comic appeared. However, the name of the comic was not revealed, readers had to answer clues to find two letters in the comic's name. This teaser campaign continued each week until the issue dated 15 October 1977, when the new comic's name was revealed as Cheeky Weekly.
Teaser from Krazy, 08 October 1977
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